Case Study: AAEH Conceptual Redesign by Cox Code

At Cox Code, we are committed to demonstrating our proficiency in creating modern and impactful digital experiences. To illustrate our design philosophy, we undertook a conceptual redesign of the Australian Alliance to End Homelessness (AAEH) website, executed entirely to showcase what a contemporary, user-centric website for the organization could look like.

Case Study: AAEH Conceptual Redesign by Cox Code

Mon Feb 12 2024

Ben Ajaero

Case Study: AAEH Conceptual Redesign in by Cox Code

Introduction

At Cox Code, we are committed to demonstrating our proficiency in creating modern and impactful digital experiences. To illustrate our design philosophy, we undertook a conceptual redesign of the Australian Alliance to End Homelessness (AAEH) website, executed entirely to showcase what a contemporary, user-centric website for the organization could look like.

Conceptual Redesign Rationale

The AAEH, with its noble mission, deserved a digital platform that could effectively communicate its vision and engage its audience. Our goal was to create a design concept that was not just aesthetically pleasing but also functionally superior, emphasizing the urgency of their cause.

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Design Strategy

Our design team approached this conceptual redesign by focusing on several key aspects:

Modernization

We aimed to refresh the AAEH website with a modern look that conveys clarity and focus. By stripping away any dated elements, we introduced a sleek and sophisticated interface reflective of the organization’s forward-thinking approach.

Mobile Responsiveness

With mobile-first browsing becoming the norm, we ensured our design was responsive, providing an optimal viewing experience from desktop to handheld devices.

Color Scheme Enhancement

We expanded the AAEH’s color palette to include analogous shades of red, orange, and yellow. This choice was strategic, aimed to evoke warmth and optimism, resonating with the organization’s core message of hope.

Engaging Hero Section

The hero section is the first engagement point for visitors. We designed this area to be immediately captivating, with a clear and persuasive call-to-action (CTA) that encourages participation and support.

Authority in “Our Board” Section

Knowing the importance of trust and leadership in nonprofit organizations, we crafted the “Our Board” section to present the members with authority and professionalism, underpinning the organization’s credibility.

Outcomes

While this redesign remains a high-fidelity prototype and has not been developed into a live website, we believe our concept captures the essence of what a modern, user-friendly, and mission-driven website should be. The use of Figma enabled us to iterate quickly and present a tangible vision of the site’s potential, setting a benchmark for future development.

Moving Forward

At Cox Code, we pride ourselves on translating digital ideas into reality. This conceptual redesign is a testament to our commitment to excellence and innovation in the digital space. Should the AAEH or similar organizations wish to actualize this concept, we stand ready to bring our expertise to the forefront, ensuring a seamless transition from design to development.

For any inquiries or to discuss how we can transform your digital presence, please do not hesitate to schedule a consultation with us.

Full Desktop View


Ready to optimize your web performance and elevate your online presence? At Cox Code, we’re experts at crafting websites that not only look great but perform exceptionally under any conditions. We believe that a well-designed website is the cornerstone of a successful digital strategy, and our team is dedicated to transforming your digital ideas into reality.

Enhance your user experience, improve your SEO, and stay ahead of the Australian web standards with Cox Code’s bespoke web design and development services. Contact us today to see how we can tailor a web performance solution that drives success for your business.

About the author

Ben Ajaero

Ben Ajaero

Founder & Visionary

A motivated entrepreneur and dedicated student at UNSW pursuing a dual degree in Computer Science (Artificial Intelligence) and Aerospace Engineering (Honours), Ben is the driving force behind Cox Code. His vision for a digital agency that blends cutting-edge innovation with luxurious design has set Cox Code apart in the Australian tech landscape.

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